Welcome to the combined home of AFW, C&H Lures, HI-SEAS, and Triple Fish!
Free Shipping on All Orders Over $150

  Home > News >

AFW Acquires C&H Lures


AFW Acquires C&H Lures

*UPDATE* January 30, 2017
The C&H retail store closed in November, but Strike-Zone, located at 11702 Beach Blvd., Jacksonville will be stocking the full line of C&H Lures to continue to service anglers in the area. Note that the Salty World Outfitters new retail store will not be opening up as previously reported in our July press release.

For other updates and exciting news, you can also follow us at:

Facebook: @CandHLures

Instagram: @CandHLures

Valley Township, PA (July 8, 2016)
Executives from C&H Lures and AFW (American Fishing Wire) announced today that AFW is acquiring the assets and branded names of C&H LURES. The C&H wholesale business operations will continue out of their Jacksonville, Florida location until November 2016, at which time AFW will fully take over.

The C&H retail operation will continue doing business in Jacksonville, Florida under the new name "Salty World Outfitters" and will feature C&H Lures products. The C&H Lures brand has been synonymous with big game offshore fishing since its debut in 1976. Over the years Don and Roger Combs have acquired and expanded other lure companies which include NO ALIBI, NICKELURE and BILLY BAITS and they manufacture over 2,500 products. C&H and AFW will continue to work closely together to develop new lures well into the future.

C&H’s success has been due to innovative fishing lures and techniques developed by its founders Captains Don and Roger Combs. “We make tournament winning lures that catch fish and fisherman.” Says Don Combs, President of C&H Lures. “AFW will continue this tradition and they have the marketing, salespeople, and larger operations to grow C&H Lures in ways that we cannot.”

“C&H Lures and their legendary brands are some of the most recognized names in the industry.” Says Mike Shields, VP Sales & Marketing of AFW. “We’ve been working with C&H Lures for decades. They’ve used our 49-Strand cable, Tooth Proof leader wire and terminal tackle components exclusively for their rigged lures, and we have no plans of changing that. With this acquisition we see tremendous opportunity to grow sales and strengthen our AFW Brands portfolio which includes AFW, HI-SEAS, and TRIPLE FISH.”

After a brief transition period, customers on both sides of this transaction will benefit from improved fill rates, enhanced packaging, and by the expanded care of AFW’s larger customer service and sales staff. Distributors and dealers will also be able to utilize AFW’s convenient on-line wholesale website for placing orders and checking purchase history. AFW plans to develop new, innovative C&H Lures products for inshore, near shore, and offshore fishing to keep C&H ahead of the competition.

American Fishing Wire has been providing serious freshwater and saltwater anglers with the finest quality line, leader, and rigging products for 40 years. AFW has the largest selection of wire line and leader products in the industry. All wire, strand, and cable are still manufactured at their factory in the USA. HI-SEAS and TRIPLE FISH offer a complete range of high performance fishing lines specifically formulated to meet any fishing challenge. Visit online at www.afwhiseas.com. High-resolution images are available upon request.

Share your knowledge of this product. Be the first to write a review »
(Your shopping cart is empty)