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AFW / HI-SEAS is proud to announce a partnership with legendary angler, Jimmy Houston and Jimmy Houston Outdoors on NBC Sports. Well-known angler, author, and television host, Jimmy Houston, has entered an exclusive line sponsorship with HI-SEAS to promote their full line of performance monofilament, fluorocarbon, and braided fishing lines on his television show Jimmy Houston Outdoors and in his personal appearances throughout America. "Jimmy is one of the most accomplished fishermen in the sport. His knowledge of fishing and of fishing line is invaluable to us, and having his endorsement adds enormous credibility to our company and brands," says Michael Shields, VP of Sales & Marketing for HI-SEAS. "We are thrilled to have his support to help us grow our company and to engineer new line products."

"I'm really excited about this long term partnership with HI-SEAS!" says Jimmy Houston. "It's a great company with super people and tremendous fishing line. I've had the opportunity to use and test many great lines over the past 40 years, and HI-SEAS has the cutting edge technology that fishermen today are demanding. HI-SEAS mono, braid and fluorocarbon are as good as I've ever used! Add to that, the new technology lines we are now testing, and it's really going to be exciting, for me and everyone who loves to fish!"

"We are excited to have Jimmy's support to educate anglers about the benefits of HI-SEAS fishing lines. He is one the most well-respected and hardest working pros in the business, and it is great to have him in our corner." says Steven Miller, HI-SEAS Sales Director.

Jimmy Houston has been on national television for over 30 years. His show, Jimmy Houston Outdoors, was consistently ranked as the #1 outdoors show on ESPN for over 20 years, and the show now airs on NBC Sports. Jimmy has fished 15 Bassmaster Classics and won the B.A.S.S. Angler of the Year title twice. He currently fishes the FLW, and he has been inducted into the most prestigious fishing halls of fame, including the National Freshwater Hall of Fame, the Professional Bass Fishing Hall of Fame, the IGFA Freshwater Fishing Hall of Fame, and the Legends of Outdoors Hall of Fame.

Jimmy Houston

"I've had the opportunity to use and test many great lines over the past 40 years, and HI-SEAS has the cutting edge technology that fishermen today are demanding."

NBC SportsJimmy Houston Outdoors and Jimmy Houston Adventures are featured on the NBC Sports channel many times per week.

Visit jimmyhouston.com

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